Coaching & ManagingGeneral

Leverage Your Strengths

It was spring and time for the annual inter-office flag football game between the Marketing and IT Departments.

Historically, the IT team would win every year and took pride in running up the score and this year was no different.

The IT Team easily blew out the Marketing Team and ran up the score especially high.

Eager to get even, the Marketing department decided to use their greatest strength to show exactly just how great their value was.

The next morning all were met with a full force social media campaign announcing:

“The Marketing Department is pleased to announce that for the 2019 Football Season, we finished in 2nd place, having lost just one game all year! Please be kind and show some love to our IT Department, they had yet another dismal season winning just one game all year.”

Business Tips: 1) Know your strengths & use them wisely. 2) Perception and positioning changes everything.  3) Don’t mess with a good Marketing Team!

Letty Sanchez, Principal Consultant/Lead Business Strategist, AEM Executive Consultants